How do we approach your website’s SEO?
A lot of businesses struggle to figure the right approach to SEO. A lot of businesses have an operational website, and they struggle to find out why they are not generating enough organic traffic. They work on SEO for few months and when nothing happens, they give up.
However, let us take a step back and understand how to approach SEO correctly. To deliver an effective SEO strategy, one needs to understand the following:
1. What is the company’s value proposition?
2. What problem are they solving and for home?
3. Who is the target audience who would be looking for the products/services that the company is offering?
4. Which geography is the company targeting?
5. Which are the biggest players in the online space in the target geography?
Then we work the following 5 Step Process for optimising your website for search engines:
1. Keyword Research
Once this data is mapped out, then we employ extensive research to understand the search patterns on Google.
Because by understanding the search patterns, we get to identify user behaviour. This is what we call, the market research for SEO. We use a combination of Google Keyword Planner, Buzzsumo, and Social Media channels to understand how people search and consume information for the niche in which the company operates.
Through this research process, we are able to identify the entire universe of queries, a user may search on Google to discover the website.
Then, after we have discovered the search queries, we work with you to filter out the ones that are not relevant to your business.
2. Information Architecture
Once the filtering is done, we develop the information architecture of your website. This step entails detailing out, how we create your pages and how those pages are organised on the website and how the homepage is connected to the leaf page. This process is critical, as it is also the same way a Google crawler will traverse your website while indexing it. The whole objective of this exercise is to present the information in a way, that is useful to the user as well as easier for the Google crawler to index and categorise.
3. On-Page SEO
Once the information architecture is finalise we work on the On-Page optimisation. This includes identifying the correct meta tags for your pages as well as the content on those pages.
4. Technical and Performance Optimisation
Then we work on improving the technical and performance of your website. This includes modifying your website to match the information architecture highlighted above. Also we work on optimising the performance, such that the webpage load time is below 2 seconds. In certain situations, this level of optimisation may not be possible. This could be because of your website theme, or the server you are using. But our primary objective is to bring it as close to 2 seconds as possible.
5. Link Analysis of Competitors
In marketing, it is extremely crucial to keep a tab on your competitors to understand their strategies and how we can better them. The same principle applies to SEO as well. We use tools to identify the backlinks of your competitors. This gives us a good understanding of their profile, which helps us in off-page SEO.
6. Off-Page SEO
Once we have completed all these steps, it is time to work on off-page SEO. Off-page SEO is a crucial factor to help your primary keywords climb up the search rankings. We use a combination of Guest blogging, social bookmarking and the likes to achieve this.
What are the SEO Services provided by AussysInfoTech ?
We provide the following SEO Services based on your specific needs:
1. SEO Site Assessment
1. Site analysis
2. Identifying Keywords
3. Architecture Analysis
4. Performance Analysis
5. Competitor Analysis
6. Content and On-Page Analysis
7. Backlink Analysis
8. Current Issues with Website
9. Proposed Changes on Website
Deliverable: 30 page Report; Timeline: 4 weeks
2. SEO Consulting Services
10 hours a month Consulting Service
1. Consult Client’s Team
2. Evaluate and Critique their work
3. Abreast client of Algorithmic changes
3. SEO Training
Train Client’s SEO Team; KWR, Architecture, On-page, Content, B/L
20 Hours Training Program; 5 days
4. Professional SEO Services
4.1 For medium sized websites
Upto 15 keywords (1 year Contract)
End to End SEO
4.2 For large and complex websites with no specific keywords
Bespoke, 1 year Contract
End to End SEO